Knowledge area

Product trends and development

Cross-cutting innovation for R&D teams, procurement, quality and marketing.

What should be assessed?

The development of a new reference begins with a concrete opportunity and continues with decisions on ingredients, process, communication and commercial viability. This area connects market trends with issues that can assess innovation, procurement, quality and R&D together. The contents are linked to the technical territories and to the relevant solutions when there is a real relationship.

Planning and innovation priorities

Market signals, selection of ingredients and decisions for the next range.

Audiences and new consumption needs

Product assumptions that require defining the audience, evidence and limits of communication.

Development, ingredients and procurement

Criteria for formulating, comparing solutions and approving suppliers.

Custom development

From an opportunity to a viable product

Share the format, audience and goal to study a bakery application.

Propose your development